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Regional Marketing Manager, APAC

Singapore , Singapore

Ref#: 19006990

Date published: 22-Mar-2019

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Job Summary

The Marketing Manager, GWS, APAC, is responsible for the full complement of the regional Marketing function working directly with the Head of Marketing & Communications (Marcomms), GWS, APAC.  The position is primarily responsible for brand management, in keeping with CBRE’s global marketing guidelines and in developing CBRE regional marketing approach.  The position is also responsible for supporting business line marketing and communications activity primarily for South East Asia, and other GWS divisions as required. Role objectives include, but are not limited to:

Driving the Marcomms offering for the GWS APAC business with direction from Head of Marketing & Communications, GWS, Asia Pacific - supporting the development of GWS enterprise/business-line and divisional marketing strategy

Implement marketing strategy for CBRE’s occupier business across APAC, with specific ownership for SEA activities, working with key components of our regional marketing mix – communications, design, digital marketing, and pitch management

Guide/Support Business Line Leaders and their embedded marketing leads on development and implementation of targeted Marketing plans

Drive greater client interaction through a structured program of events & touch points as captured in an annual calendar detailing target industry events, forums, functional CBRE and GWS events 

Support the development and coordination of GWS enterprise/business-line and divisional communications (internal/external) strategy and execution, also working closely with regional communication specialists

Support the development and roll-out of engaging, integrated multi-channel campaigns in line with an annual occupier research program; maximizing opportunity to align and brand in line with the global GWS Institute program; cascading outputs regionally/divisionally to internal & external audiences 


Required Knowledge & Skills:

Demonstrated ability in delivering results – requires skills of a hands-on marketer, with strategic insight
Demonstrated experience in a broad marketing role in advertising, property, financial or professional services 
Fluent in all aspects of the marketing – brand, media buying, digital, print production, web, outdoor
Highly organized, with strong attention to detail, strong project management skills and flexibility to adapt to changing priorities
Strong writing and editing capabilities, specifically business writing, executive communications, creative writing
Client focused, demonstrating ability to provide quality service and advice within Marcomms arena
A minimum of 4 year-education in a relevant field i.e. marketing, communication, public relation, economics or commerce (experience in property industry an advantage) or Professional Marketing Accreditation e.g. CIM/CMMP 
5 years+ experience in marketing management in a service-related industry