About us GWS:
CBRE Global Workplace Solutions (GWS) works closely with clients to develop solutions that make real estate a meaningful contributor to organizational productivity and performance. Our proven account management model is at the heart of our client-centric approach. Each enterprise client is entrusted to a globally empowered Alliance Director who is supported by regional and global resources. This executive is the single point of contact for privileged access, expert advice, and execution accountability.
What to expect on the role:
Responsible for implementing the full complement of marketing activities to support the strategic regional GWS Marketing function and annual program, working directly with the Head of Marketing & Communications (Marcomms), GWS, APAC.
Support the development of GWS enterprise/business-line and divisional marketing strategies in partnership with Head of Marketing & Communications, GWS, Asia Pacific;
Guide and support Divisional/Business Line Leaders and their respective marketing leads on the development and implementation of targeted Marketing plans in line with CBRE brand guidelines and standards
Support the development and roll-out of engaging, integrated multi-channel campaigns across the GWS annual occupier research program
Plan and manage key GWS meetings, events, conferences, and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating central GWS mailing lists;
brand ambassador continually promote and police brand use and awareness both internally and externally
manage and track all marketing communication spend in central GWS Marcom budget;
To be eligible for this role:
A minimum of 4 year-education in a relevant field i.e. marketing, communication, public relation, economics or commerce (experience in property industry an advantage) or Professional Marketing Accreditation e.g. CIM/CMMP
5 years+ experience in marketing management in a service-related industry
Experience working with budgets and forecasting
Location of work:
CBRE Head Office-Paya Lebar Quarter3